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Writing for the web and driving traffic to your website

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Delivered through the medium of English


Looking to improve your digital content? Need to stand out and be heard online? This course will give you top tips and free tools to ensure your content stands out from the crowd.


Content is king. It powers every interaction online. Have you got something to say but don’t know how to say it? We can help.

From engaging writing, to creating and using beautiful free images, this course will ensure that your website is full of posts that your audience wants to read.

Alongside engaging content and writing in a SEO-friendly way (so you appear high in Google Searches), we’ll show you how to manage your content management system and implement a style guide for a consistent and professional look.

Learning outcomes

By the end of the course you will be able to:

  • Create interesting and engaging content to meet your audience’s needs
  • Create and use eye-catching media to take your posts to the next level
  • Efficiently plan and stay on top of your online content
  • Understand how search engines work and the use of keywords
  • Understand of the key features of Google Analytics to accurately monitor the success of your website

Who this course is for

This course is for any professional who creates content for their organisation’s website, newsletter or does any promotional writing. This course is equally suitable for those who are new to content writing, or just looking to refresh their knowledge.

About the trainer

Andrew Collins works as Communications and Engagement Officer for ProMo-Cymru. As part of his role, he is Editor for TheSprout, Cardiff’s online magazine and info site for 11-25’s, by 11-25’s and also oversees all marketing for the Welsh Government funded Meic Cymru project.

An English graduate with significant experience in communications, content management and promotion through digital platforms, he’s been working in this environment for over 5 years. A dedicated follower of digital fashion, he has qualifications in Google Analytics, AdWords and partner status for Google Non-Profit.  Previously, Andrew worked as a secondary school English teacher and has qualified teacher status. In his spare time, he dabbles in web design and is a passionate rugby fan, sitting on the board of CF10 Rugby Trust.

All our courses can be delivered bespoke and tailored to meet your organisation’s needs, please get in touch if you would like to discuss this further.