Why you should love data? How to collect, understand and exploit data to make your organisation fly

Why you should love data? How to collect, understand and exploit data to make your organisation fly

Categories: Funding,

24 June 2021, 09:30am – 12:30pm

Delivered through the medium of English


Collecting and using supporter data really effectively has never been more important in the Cultural and Heritage sectors. This session will help you to understand how managing information properly will help you to attract new donors, keep them loyal and make your organisation more sustainable.


This jargon-free session will take you through some of the fundamentals – why collect data? What information do you need to record and why? How do you manage this data safely and securely in a way that is accessible for the whole organisation. We will then explore how this rich information can help to transform your organisation and take your income generation to a new level. There will be lots of case studies of how other organisations have used data to transform their fortunes. This workshop has been adapted for small groups working on Zoom.

Learning Outcomes

  • De-mystify some jargon and key terminology
  • To be excited by basic principles of using data for fundraising and service delivery
  • Understand the range of systems that are available to help you
  • Key principles of developing your own data strategy
  • Key principles of motivating your whole organisation to adopt a data-first approach

Who this course is for

Anyone responsible for the development of their heritage organisation either in leadership roles or new to fundraising.


If you are a Heritage Organisation with charitable purposes and your work comes under one or more of the following areas: Buildings and Monuments; Community Heritage; Cultures and Memories Land and Natural Heritage; Industrial, Maritime and Transport; Museums, Libraries, Archives and Collections you will be eligible for a Catalyst Cymru project place on this course. Training places are limited to one person/organisation.

About the trainer

Richard is the Founder of the Funding Centre, consultants to the Third Sector. Richard has decades of experience as a fundraiser for projects in the UK and internationally. Richard has been Head of Development at the Royal School for the Blind and Development Director of the Thomson Foundation. He has held roles as Development Director of the National Museum Wales and the Wales Millennium Centre and has continued to work in the Heritage sector supporting museums, libraries and environmental organisations to improve their effectiveness.

Catalyst Cymru, a WCVA project funded by National Lottery Heritage Fund is delivering a series of free online training course to support voluntary Heritage organisations’ fundraising activities in June and July 2020. Why you should love data? How to collect, understand and exploit data to make your organisation fly is the last course in the series.

Follow @CatalystCymru for details of new training course and webinar dates coming soon.


If tickets have sold out email training@wcva.cymru to be added to the reserve list.