12 January & 19 January 2021 | 10:00 – 13:00
Delivered through the medium of English
To empower your in-house team to deliver more effective PR results for your charity.
There’s never been a more important time to cut through the noise with compelling stories and content. Being able to deliver better PR results in-house is entirely possible – it’s just a matter of understanding the tools and techniques available to you. This one-day course, split into two half day online workshops, will share the tips and techniques you need to help you deliver better PR results linked to your organisational objectives.
- Understand how PR works and how you can use it to support your objectives
- Understand how news works and how you can ‘create’ news
- Understand how to structure and write a press release
- Understand how to pitch to journalists
- Understand what good PR photography looks like
- Understand your target media and how the media works
Who the course is for?
Charity leaders and marketing and events staff.
Sara Robinson, PR consultant and trainer
Sara is an award-winning PR consultant, trainer and content writer with valuable experience in a broad range of sectors, including delivering award-winning campaigns for a number of charities.
A former print & broadcast journalist with 19 years of experience in PR and corporate communications, she specialises in strategic PR solutions, training and integrated campaigns that deliver results. With a background in print and broadcast media, Sara understands what the media needs and how to deliver it. She is also a columnist for The Western Mail, Business Matters and a regular contributor to BBC Radio Wales. Sara has devised and delivered over 20 award-winning PR campaigns including a CIPR UK President’s Award and was the 2012 Institute of Directors’ Young Director of the Year in Wales.
Whether it’s media training, crisis communications, writing for the media or brand communications strategy, she is an experienced trainer and facilitator that supports teams to be the best they can be.