man in blue shirt with ipad talking to audience

Running a participative Focus Group

This course is only delivered bespoke and isn’t available on our public training programme. Please complete our bespoke training request form and a member of our team will be in touch.  For any other enquiries please email training@wcva.cymru.

This course will cover the key characteristics of focus groups including; the circumstances when they should and should not be used, how to plan and prepare for a focus group, the advantages and disadvantages of different options for structuring a focus group.

You will also discover the skills required of a focus group facilitator, the roles that help a group to function well, probing and questioning in a focus group, and handling difficult people or circumstances in a focus group.

Practical exercises will reinforce learning and give participants opportunities to practice some of the skills of a focus group facilitator.

Learning objectives

  • Discuss how to prepare and plan for a focus group
  • Identify the advantages and disadvantages of different options for structuring a focus group
  • Probing and questioning in a focus group
  • Identify techniques for handling difficult behaviour or circumstances in a focus group
  • Provide an opportunity for practical exercises to reinforce learning and practice some of the skills of a focus group facilitator

Learning outcomes

By the end of the course participants will be able to:

  • Apply knowledge of how to plan and run a focus group
  • Use probing and questioning techniques
  • Feel more confident in dealing with difficult behaviour and circumstances
  • Practical exercises will reinforce learning and give participants opportunities to practice some techniques.

Target audience

Anyone who needs to use group interviews as a way of carrying out consultations or research.

Duration

1 day