man in blue shirt with ipad talking to audience

Running a participative Focus Group

This course is only delivered bespoke and isn’t available on our public training programme. Please contact us for an informal discussion about your learning needs.

 

This course will cover the key characteristics of focus groups including; the circumstances when they should and should not be used, how to plan and prepare for a focus group, the advantages and disadvantages of different options for structuring a focus group.

You will also discover the skills required of a focus group facilitator, the roles that help a group to function well, probing and questioning in a focus group, and handling difficult people or circumstances in a focus group.

Practical exercises will reinforce learning and give participants opportunities to practice some of the skills of a focus group facilitator.

 

Learning objectives

  • Discuss how to prepare and plan for a focus group
  • Identify the advantages and disadvantages of different options for structuring a focus group
  • Probing and questioning in a focus group
  • Identify techniques for handling difficult behaviour or circumstances in a focus group
  • Provide an opportunity for practical exercises to reinforce learning and practice some of the skills of a focus group facilitator

 

Learning outcomes

By the end of the course participants will be able to:

  • Apply knowledge of how to plan and run a focus group
  • Use probing and questioning techniques
  • Feel more confident in dealing with difficult behaviour and circumstances
  • Practical exercises will reinforce learning and give participants opportunities to practice some techniques.

 

Target audience

Anyone who needs to use group interviews as a way of carrying out consultations or research.

 

Duration

1 day