A woman's hands cupping some coins, a small plant shoot is growing out of the coins

Rethinking income streams – Generating income in a rapidly changing environment

Categories: Funding,

24 November & 7 December 2022 | 09.30 am – 12.30 pm

Delivered through the medium of English

The programme will take place online using zoom.

Catalyst CymruCwmpasSea WalesHeritage Fund logo


The last few years have had a significant impact on business planning and income generation and the ‘new normal’ we have moved into presents fresh challenges with inflation and the ‘cost of living’ crisis. These two sessions will help you to review your organisation’s approaches to income generation as you navigate this difficult time.


The programme will enable you to explore different theories and models whilst learning from the experiences of other programme participants.

  • Review your current business model in the light of current challenges
  • Evaluate your assets and their fit with the needs of customers and beneficiaries
  • Explore the concept of an Enterprising Mindset
  • Identify different sources of finance for growth
  • Examine different Growth Tools and how they might be applied to your evolving business model
  • Explore partnership working as a route to increasing social impact and income generation

Learning outcomes

  • Evaluate the assets your organisation has
  • Explore what it means to have an enterprising mind-set
  • Identify different sources of income for growth
  • Examine different growth tools and use ideation to generate new ideas

Who the course is for?

This programme has been designed for leaders of organisations, small charities, community groups, and social enterprises, whether your income is based on grants, donations, sponsorship or trading.

About the trainer

Rosie Sweetman
Rosie has coached, and facilitated, at Executive, senior and middle management level in a number of financial, legal, and professional services businesses and purpose-led organisations. , Rosie was previously Director of Business in the Community Cymru, working with hundreds of businesses to embed purpose and values into wider business strategy.


This free programme is funded through our Catalyst Cymru: Broadening Horizons project, funded by the National Lottery Heritage Fund and is specifically for voluntary Heritage* organisations in Wales / organisations running a heritage project.
*Heritage can be defined as:

  • Community Heritage – e.g. a project focusing on a local area to improve/restore/interpret the natural or built environment
  • Cultures and Memories – e.g. celebrating diverse cultures through the arts/oral history projects
  • Landscapes and Natural Heritage e.g. promoting nature/biodiversity
  • Historic Buildings and Monuments
  • Industrial, Maritime and Transport
  • Museums, Libraries and Archives

Places are limited to one person/organisation.

WCVA is delivering this programme in partnership with Cwmpas/Social Academy Wales

The course is now full, if you would like to go on a reserve list please email training@wcva.co.uk