New course dates coming soon. To be added to the waitlist of a course or webinar please click here.
Delivered through the medium of English
2 x 3 hour sessions / online
Aims
This course will help those working in voluntary organisations to develop a planned approach to marketing to help them sell their services more effectively.
Content
Learn the key concepts of getting your message across in the most effective way possible, so that your valuable work and profitable services can be seen by as many as possible.
This online course will provide a practical guide to developing a marketing strategy. It will help you map your services, understand your customers and identify ways of communicating effectively with them, exploring a wide range of marketing tools and techniques. We’ll also help you evaluate your marketing so that you can figure out what works best for you and your audiences.
Learning outcomes
By the end of the course you will be able to:
- Understand how marketing helps sell services to customers
- Identify your potential customers and map out your services
- Create a marketing plan with specific goals
- Use different marketing tools and techniques to promote your services
- Monitor and evaluate your marketing performance
Who this course is for
This course is ideal for those who are new to marketing, and for workers who have responsibility for leading on marketing.
Course requirements – please read before booking
What we ask of you:
- Attend the full duration of the training.
- Test your Zoom access before attending.
- Arrive 5-10 minutes early – late arrivals may not be admitted.
- Keep your camera on and participate via microphone/chat where possible.
- Let us know at the time of booking if you have any access requirements (e.g. BSL interpreter).
- Enable notifications from LUMA to receive joining instructions and resources.
- If you can’t attend, please email bookings@wcva.cymru (see our cancellation policy).
MAXIMUM of two places per organisation
Need help or more info?
- Unsure if you are a WCVA Voluntary Sector Partner? Please check here.
- Unsure if you are a WCVA Affiliate Partner? Please check here.
- We offer bespoke courses designed around your organisation’s needs. Complete our bespoke training request form and we’ll be in touch.
- Click here to be added to the waitlist.
- For any other enquiries please email bookings@wcva.cymru.
- You can sign up to our mailing list to receive weekly/monthly updates.