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Engaging online

Categories: Communications,

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Delivered through the medium of English.


To help you engage more effectively with your online audience.


Social media is an energising and thought-provoking arena where people and organisations can connect, and ideas are created, debated and shared. It’s also the perfect place to build your organisation’s profile cheaply and effectively. However, it’s so easy to get distracted that your cause, no matter how important, risks getting drowned out by shinier, more targeted promotions.

If you’re already using social media to engage with the public but would like to know how to create more engaging content, improve your reach, and discover some new ideas and free tools, this session is for you!

Learning outcomes

By the end of the course you will be able to:

  • Build upon your existing social media skills to use social media more effectively
  • Create interesting and engaging content to meet your audience’s needs
  • Use free online tools to create innovative and dynamic content
  • Understand the different approaches to engaging on different platforms such as Facebook and LinkedIn.

Who this course is for

This session is for practitioners who are already using social media to engage with the public and would like to know how to improve their content and reach. 

About the trainer

Andrew Collins works as Communications and Engagement Officer for ProMo-Cymru. As part of his role, he is Editor for TheSprout, Cardiff’s online magazine and info site for 11-25’s, by 11-25’s and also oversees all marketing for the Welsh Government funded Meic Cymru project.

An English graduate with significant experience in communications, content management and promotion through digital platforms, he’s been working in this environment for over 5 years. A dedicated follower of digital fashion, he has qualifications in Google Analytics, AdWords and partner status for Google Non-Profit.  Previously, Andrew worked as a secondary school English teacher and has qualified teacher status. In his spare time, he dabbles in web design and is a passionate rugby fan, sitting on the board of CF10 Rugby Trust.

All our courses can be delivered bespoke and tailored to meet your organisation’s needs. Please complete our bespoke training request form and a member of our team will be in touch.  For any other enquiries please email training@wcva.cymru.