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Designing and running successful surveys

This course is only delivered bespoke and isn’t available on our public training programme. Please contact us for an informal discussion about your learning needs.

Planning and managing a survey can sound simple. There are so many tools freely available to help, so why do surveys go so wrong? There is more to conducting an effective survey than creating a quick online questionnaire. This course aims to go through the process step by step to give participants the information they need to get it right.

Learning objectives

  • To understand the planning needs of a survey;
  • Explore the pros and cons of each survey mode in order to choose the most appropriate;
  • Discuss data protection issues;
  • Investigate some sampling techniques and their impact; and
  • Explore ways in which the data can be collected, analysed and reported.

Learning outcomes

By attending this course you will be able to:

  • Effectively plan or manage a survey;
  • Understand sampling and its implications;
  • Develop effective questionnaires;
  • Understand how the survey mode influences results; and
  • Develop effective analysis and reporting.

Target audience

This course is aimed at those who have little or no experience of running or managing surveys.


1 day