five people listening intently to someone speak in office

Designing and running successful surveys

Categories: Bespoke,

This course is only delivered bespoke and isn’t available on our public training programme. Please contact us for an informal discussion about your learning needs.


Planning and managing a survey can sound simple. There are so many tools freely available to help, so why do surveys go so wrong? There is more to conducting an effective survey than creating a quick online questionnaire. This course aims to go through the process step by step to give participants the information they need to get it right.


Learning objectives

  • To understand the planning needs of a survey;
  • Explore the pros and cons of each survey mode in order to choose the most appropriate;
  • Discuss data protection issues;
  • Investigate some sampling techniques and their impact; and
  • Explore ways in which the data can be collected, analysed and reported.


Learning outcomes

By attending this course you will be able to:

  • Effectively plan or manage a survey;
  • Understand sampling and its implications;
  • Develop effective questionnaires;
  • Understand how the survey mode influences results; and
  • Develop effective analysis and reporting.


Target audience

This course is aimed at those who have little or no experience of running or managing surveys.



1 day