colleagues talking

Catalyst Cymru: The art of inspiring storytelling

Categories: Public engagement,

16 May 2024 | 10 am – 1 pm | Online

Delivered through the medium of English


How can you inspire people to visit and support your organisation? You create a compelling proposition, remembering that you are an essential component of effective storytelling. This interactive session will give you a jump-start to creating powerful messaging for your organisation.


You know why your organisation is fantastic and you are passionate about its potential – but can you explain that to others? This very practical session walks you through the key processes that you will have to undertake to create a powerful case for support for your organisation. We will help you to bring together the resources that you will need to create strong messaging that your organisation can deploy for a whole range of fundraising and marketing activities.

Learning outcomes

By completing the programme, you will:

  • Understanding of the key principles of fundraising from individuals.
  • Understanding of the role of case statements and the case for support.
  • Key skills needed to develop your own case statement.


This free programme is funded through our Catalyst Cymru: Broadening Horizons, funded by the National Lottery Heritage Fund and is specifically for voluntary Heritage* organisations in Wales / organisations running a heritage project.

*Heritage can be defined as:

  • Community Heritage – eg a project focusing on a local area to improve/restore/interpret the natural or built environment
  • Cultures and Memories – eg celebrating diverse cultures through the arts/oral history projects
  • Landscapes and Natural Heritage – eg promoting nature / biodiversity
  • Historic Buildings and Monuments
  • Industrial, Maritime and Transport
  • Museums, Libraries and Archives

Who is the programme for?

Trustees, staff and volunteers in organisations that are new to fundraising or marketing.


Bethany Helliwell-Smith, Associate Fundraising Consultant, Coach and Trainer
Bethany is a fundraising consultant, purpose-driven coach and training facilitator with over 13 years of hands-on experience working in International Development and Culture & Arts organisations, such as the British Red Cross, Wales Millennium Centre and Frank Water. She’s raised significant funds through Individual Giving, Membership and Major Gifts. In 2020, she trained as a coach and now supports fundraisers and charity leaders to make a positive difference in the third sector, while empowering them to look after themselves.

Places are limited to one person/organisation.

WCVA is delivering this programme in partnership with Cwmpas.

For any other enquiries please email You can sign up to our mailing list to receive weekly/monthly updates.