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Catalyst Cymru: Mastering digital fundraising & marketing

Categories: Communications, Funding,

8 May 2024 | 10 am – 1 pm | Online

Delivered through the medium of English


The Cost of Living Crisis has pushed many organisations into the digital fundraising space for the first time – for many, with spectacular results. This session will introduce you to fundraising and marketing using digital platforms, explain what you need to have in place to make it work and how to test if it is a way forward for your organisation.


We will take you through the numbers on digital – explain the many different forms that it can take and explain how to test different approaches. We will explore the mechanics too, so that you understand what you need to have in place to be fundraising-ready for digital.

Learning outcomes

By completing the programme, you will:

  • Understand the different ways you can use digital platforms.
  • Create a simple plan for fundraising online.
  • Understand the fundamentals of effective digital marketing.
  • Explain the resources you will need to make it work.

Who is the programme for?

Trustees, staff and volunteers in organisations that are new to fundraising or marketing.


This free programme is funded through our Catalyst Cymru: Broadening Horizons, funded by the National Lottery Heritage Fund and is specifically for voluntary Heritage* organisations in Wales / organisations running a heritage project.

*Heritage can be defined as:

  • Community Heritage – eg a project focusing on a local area to improve/restore/interpret the natural or built environment
  • Cultures and Memories – eg celebrating diverse cultures through the arts/oral history projects
  • Landscapes and Natural Heritage – eg promoting nature / biodiversity
  • Historic Buildings and Monuments
  • Industrial, Maritime and Transport
  • Museums, Libraries and Archives


Bethany Helliwell-Smith, Associate Fundraising Consultant, Coach and Trainer
Bethany is a fundraising consultant, purpose-driven coach and training facilitator with over 13 years of hands-on experience working in International Development and Culture & Arts organisations, such as the British Red Cross, Wales Millennium Centre and Frank Water. She’s raised significant funds through Individual Giving, Membership and Major Gifts. In 2020, she trained as a coach and now supports fundraisers and charity leaders to make a positive difference in the third sector, while empowering them to look after themselves.

Places are limited to one person/organisation.

WCVA is delivering this programme in partnership with Cwmpas.

For any other enquiries please email You can sign up to our mailing list to receive weekly/monthly updates.