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Building an effective ‘Case for Support’

Categories: Funding,

06 May 2021, 09:30 am – 12:30 pm

Delivered through the medium of English


How do you persuade people to give money to your organisation? Creating a compelling argument that will move people to support you is essential for effective fundraising. This interactive session will give you a jump-start to creating powerful fundraising messaging for your cause.


You know why your organisation is fantastic and you are passionate about its potential – but can you persuade others? This very practical session will walk you through the key processes that you will have to undertake to create a powerful case for support for your organisation. We will help you to bring together the resources that you will need to create a strong case for support that your organisation can deploy for a whole range of fundraising activities. This workshop has been adapted for small groups working on Zoom.

Learning Outcomes 

  • Understanding of the key principles of fundraising from individuals
  • Understanding of the role of case statements and the case for support
  • Key skills needed to develop your own case statements

Who this course is for?

Trustees, staff or volunteers who are new to fundraising in a heritage setting.


If you are a heritage organisation with charitable purposes and your work comes under one or more of the following areas: Buildings and Monuments; Community Heritage; Cultures and Memories Land and Natural Heritage; Industrial, Maritime and Transport; Museums, Libraries, Archives and Collections you will be eligible for a Catalyst Cymru project place on this course. Training places are limited to one person/organisation.

About the trainer

Richard is the Founder of the Funding Centre, consultants to the Third Sector. Richard has decades of experience as a fundraiser for projects in the UK and internationally. Richard has been Head of Development at the Royal School for the Blind and Development Director of the Thomson Foundation. He has held roles as Development Director of the National Museum Wales and the Wales Millennium Centre and has continued to work in the Heritage sector supporting museums, libraries and environmental organisations to improve their effectiveness.

Catalyst Cymru, a WCVA project funded by National Lottery Heritage Fund is delivering a series of free online training courses to support voluntary Heritage organisations’ fundraising activities in June and July 2020. Building an effective ‘Case for Support’ is the first in the series.

Other upcoming courses are:

Introduction to individual giving – how to raise money from public appeals

Tuesday 8 June, 9.30 – 12.30

Why you should love data? How to collect, understand and exploit data to make your organisation fly.

Thursday 24 June 9.30 – 12.30


If tickets have sold out email training@wcva.cymru to be added to the reserve list.