Trustee
Chris is a freelance communications and PR consultant. He set out on his own after 30 years in the public, private and third sectors. He has provided strategic communications advice and counsel to, amongst others, the Welsh Government, Defra and Velindre University NHS Trust. The Chartered Institute of Public Relations contracts Chris as its Professional Practices and Ethics Consultant. And, as a mentor and coach, he has supported a number of senior professionals.
Chris is as passionate now about the power of communication to build reputation and to change attitudes and behaviours as he was when he started out at a Cardiff PR consultancy in the 1980s.
Whereas the data and channels may have moved on, the essence of good communications is unchanged. It lies in audience insight and the imagination to develop stories which touch people’s emotions. Charities, voluntary groups and volunteers are the stuff of such stories!
Chris is a member of the Carers Trust Wales Advisory Board and a director of an employee-owned dental practice in Abergavenny.
In the football season Chris can be heard on the terraces at the Swansea.com Stadium, with one of his sons, as members of the Jack Army. In summer, he’s more likely to be found clapping politely at a cricket match, walking (slowly) with friends in the Brecon Beacons or exploring Europe with his wife in their VW camper van.
Chris is Chair of WCVA’s Social Investment Cymru Committee.