Catalyst Cymru: Broadening Horizons

Catalyst Cymru: Broadening Horizons

The project provides support to micro, small and medium sized heritage organisations or organisations running a heritage project to broaden their income streams and reach new audiences and people.

Thanks to National Lottery players and funding from the National Lottery Heritage Fund, WCVA is running the Catalyst Cymru: Broadening Horizons project in partnership with Cwmpas (formerly known as Wales Co-operative Centre).

The project is also supported by Ethnic Minorities & Youth Support Team Wales, Disability Wales and Pride Cymru.

Learning from previous Catalyst Cymru projects, Broadening Horizons will continue to offer in-depth coaching to heritage organisations, and organisations running heritage projects in Wales on topics that will help them to improve their resilience and ability to deal with change to the environment they work in (for example, the current cost of living crisis)

Listen to what organisations who have taken part in the previous programme have to say about the coaching experience.


  1. Four days of free in-depth executive coaching for approx 35 organisations in order to build knowledge and confidence in a number of topics that contribute to organisational resilience, including governance, business planning and income generation
  2. A free / low-cost open training programme in part delivered by Cwmpas (formerly known as Wales Cooperative Centre)
  3. Widening network activities designed to help organisations progress or begin work to attract more diverse audiences and people to their organisations
  4. Developing a toolkit to provide guidance and resources to help heritage organisations increase diversity within their organisations


The activities are open to heritage organisations, and organisations running heritage projects in Wales.

In line with the National Lottery Heritage Fund, our definition of ‘heritage’ includes:

  • Historic Buildings and Monuments
  • Community Heritage
  • Cultures and Memories
  • Landscapes and Natural Heritage
  • Industrial, Maritime and Transport
  • Collections (incl. Museums, Libraries and Archives)

Full details on eligibility for the coaching strand can be found in our guidance document.


To register your interest in participating and to be sent an application pack, please please email

The deadline to apply is 26 June 2023


If you would like an informal chat about the coaching opportunity before deciding whether to apply please contact:

Siobhan Hayward, Catalyst Cymru Officer –

To be kept informed about the training programme please subscribe to the Catalyst newsletter.




Thanks to support from the National Lottery Heritage Fund, we have previously completed two other Catalyst Cymru projects.
Catalyst Cymru: Heritage Fundraising ran from 2014-2018 and specifically looked at helping heritage organisations to develop their fundraising capacity and become more sustainable.
Key findings
The independent evaluation conducted by Wavehill, found that the project was extremely successful.
Key findings from the evaluation showed:

  • 44% of organisations noted immediate sustained or increased income as a result of Catalyst training
  • 85% expected sustained or increased income from private sources in the following 12 months

Catalyst Cymru: Resilient Heritage looked beyond (but including) fundraising to support organisations to build their ability to adapt to change and survive and thrive during times of crisis, which proved especially relevant as the project took place throughout the COIVD-19 crisis.

Key findings from Catalyst Cymru: resilient Heritage will be available and published here in Spring 2022

Smiling woman in Indian national costume


National Lottery Heritage Fund

Using money raised by the National Lottery, we inspire, lead and resource the UK’s heritage to create positive and lasting change for people and communities, now and in the future.

Since 1994 The National Lottery Heritage Fund has awarded over £420 million to more than 3,000 projects in Wales.

External shot of a pavilion on a pier

Useful links

Online funding searches

The Heritage Alliance Funding Updates

Free and easy to use guide to potential sources of support, financial and otherwise, for anyone seeking to undertake projects related to the heritage of the United Kingdom. It is managed by the Heritage Alliance and the Architectural Heritage Fund.

Lottery Good Causes – Fund Funding for your Project

Here you can search for the right National Lottery funding programme for your project or activity.

Funding Wales

Funding Wales is the funding search tool created by Third Sector Support Wales. It’s a free basic online funding search that can help identify suitable funding opportunities, from small grants to large capital projects and loan finance opportunities. 

Other resources

AIM – Association of Independent Museums

AIM is a thriving membership network for independent museums, galleries and heritage organisations across the UK.

Architectural Heritage Fund

The Architectural Heritage Fund (AHF) is a registered charity, working since 1976 to promote the conservation and sustainable re-use of historic buildings for the benefit of communities across the UK. AHF do this by providing advice, information and financial assistance in the form of early project grants and loans for projects undertaken by charities and not-for-profit private organisations.

Art Fund 

The Art Fund is the national fundraising charity for art. The fund helps museums and galleries buy works of art and helps the public make the most of the UK’s fascinating collections. The website hosts Art Happens, one of the best known crowdfunding arts and heritage crowdfunding platforms. 

Association of Cultural Enterprises

The Association for Cultural Enterprises promotes commercial best practice in the UK’s cultural and heritage sector by providing training and networking opportunities and facilitating the sharing of information and experience between its members.

The British Association of Friends of Museums

The British Association of Friends of Museums, BAFM, is here to help, encourage, inform and advise friends, supporters and volunteers of museums, galleries, and other cultural organisations in all sections of our UK heritage.

BAFM supports local Friends’ groups, keeps them informed about items of benefit, and provides a network to help share problems and solutions.

Charity Commission 

The Charity Commission is the independent regulator for charitable activity: enabling charities to maximise their impact; ensuring compliance with legal obligations; encouraging innovation and effectiveness; championing the public interest in charity to promote the public’s trust and confidence.

Community Knowledge Hub

The Community Knowledge Hub is for Libraries and brings expert guidance and resources together with an interactive community of organisations and local authorities involved with community managed and supported libraries. Can give advice on co-production and asset transfers. A service provided by Locality.

Third Sector Support Wales

Third Sector Support Wales (TSSW) is a network of support organisations for the third sector in Wales. Our shared goal is to enable the third sector and volunteers across Wales to contribute fully to individual and community well-being, now and for the future.

TSSW comprises of all 19 county voluntary councils and WCVA. Your local county voluntary council provides advice and information on fundraising and other fundraising sources, as well as assisting you with matters such as your governance.


AMA helps people working in arts and cultural organisations reach more audiences with training, events and resources.

Directory of Social Change

DSC is an independent organisation providing training courses, publications, online funding databases, research and conferences to the voluntary sector. They also run a bookshop and host lots of free resources on their website, including top tips and best-practice articles. 

Cynnal Cymru

Cynnal Cymru’s overall focus is on developing and promoting a sustainable, resource-efficient and low-carbon society through engagement with enterprises, the third sector and communities. They connect local and national organisations together from across Wales to help each other develop more sustainable services and operations. Cynnal Cymru provide high quality services to organisations to make them more Sustainable – these come under Cynnal Connect and Cynnal Consult.

Welsh Museums Federation

The Federation of Museums & Art Galleries of Wales is the strategic body for museum and art gallery professionals in Wales. 

The Federation’s three key messages are:

  • Museums empower people through learning, participation and inspiration
  • Museums and their collections strengthen community identity
  • Museums make a significant economic contribution through tourism and regeneration

Fundraising Regulator

The Fundraising Regulator is an independent, non-statutory body that regulates fundraising across the charitable sector in England, Wales and Northern Ireland. They stand up for best practice in fundraising, in order to protect donors and support the vital work of fundraisers. They work in partnership with other regulators and the representative bodies in the charitable and fundraising sectors to build public confidence and ensure consistent fundraising standards across the UK. The Regulator holds The Codes of Fundraising Practice and administers the Fundraising Preference Service.

The National Lottery Heritage Fund 

Using money raised by the National Lottery, we inspire, lead and resource the UK’s heritage to create positive and lasting change for people and communities, now and in the future.

Since 1994 The National Lottery Heritage Fund has awarded over £420 million to more than 3,000 projects in Wales.

The Institute of Fundraising

The Institute of Fundraising is the national professional membership body for UK fundraising and provides guidance, training and qualifications on a range of fundraising methods. IoF Cymru run training, networking events and conferences specifically for fundraisers and charities in Wales. 


Locality helps people to set up locally owned and led organisations. They support community organisations to be strong and successful, to meet local needs and to give people a purpose, good places to live and good health. They have a membership network, provide resources and specialist advice and support and campaign to create a better operating environment for community organisations. 

Museums Association

The museums association is an independent membership organisation for everyone working in museums, galleries and heritage.

Small Charities Coalition

The Small Charities Coalition supports small charities to access the skills, tools and information they need to get going and do what they do best. 


A ‘showcase of fundraising innovation and inspiration‘, SOFII is a website full of fundraising resources, case studies and tools to help you with your own fundraising. 

United Kingdom Association of Building Preservation Trusts (UKABPT)

Promotes and supports the rescue and sustainable use of historic buildings.

UK Fundraising

A rich array of useful fundraising information, news and resources.

WCVA (Wales Council for Voluntary Action)

WCVA’s purpose is to enable voluntary organisations in Wales to make a bigger difference together. WCVA is the national membership body for voluntary organisations in Wales.

Wales Environment Link

Wales Environment Link (WEL) is a network of environmental, countryside and heritage non-governmental organisations with an all-Wales remit.

Volunteering Wales

Volunteering Wales is an online portal that supports volunteer recruitment and placement.